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Vidal brushes up its bottles with the introduction of innovative new labels and new tiers

Vidal brushes up its bottles with the introduction of innovative new labels and new tiers

The familiar Vidal flame is a striking feature of the White Series and Reserve Series labels which, for the first time, feature an innovative, eye-catching ã wrap-around design. This leads consumers to the Vidal story and to a QR code enabling instant access to further information. The flame device is used to signify Vidal's passion, which started with founder, Anthony Joseph Vidal, for sharing wine with good friends and great food. The Vidal logo has been updated to include 'Since 1905', emphasising the heritage of the brand.

The renewed Vidal White Series contains seven wines which are designed to be deliciously vibrant and ideal for everyday drinking. New to the UK this year, is the Vidal White Series Pinot Gris which will join the Sauvignon Blanc, Riesling, Chardonnay, Rosé, Syrah and Merlot Cabernet Sauvignon to make up this range.

The new Reserve Series has been produced with good food in mind and reflects Vidal's talent for making premium quality, food-friendly wines. Two wines from this range have been introduced to the UK this March - the Reserve Series Sauvignon Blanc and the Reserve Series Pinot Noir.

Showcasing the very best of Hawkes Bay, the new Legacy Series represents the ultimate expression of the region. The Legacy Series Syrah and Cabernet Sauvignon Merlot are now available in the UK.

Fiona Mottershaw, UK Brand Manager for Vidal comments: "We are very pleased with the innovative and eye-catching design of the labels. I think they really reflect Vidal's approach which combines heritage and long years of wine-making excellence with the best modern techniques. And it is fantastic to be able to unveil the new Reserve Series and Legacy Series at the same time. It gives great balance to our offering and the Vidal team are justifiably very proud of the wines."

Vidal wines are made with food in mind and a passion for sharing with great food and good friends. The story began when Anthony Joseph Vidal journeyed from Spain to New Zealand in 1905 where he purchased a Hawkes Bay stable yard and set about converting it into a cellar and winery. It was from there he became one of New Zealand's early wine innovators. Family-owned until the 1970's, Vidal was purchased in 1976 by George Fistonich who has consistently built on Vidal's reputation as a quality wine producer ever since. In 1979 Vidal opened New Zealand's first winery restaurant where Anthony's passion for good food and good wine lives on today and is celebrated by the flame on every bottle of wine.

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