From January 2014, Kevin McKee will commence a new role as "UK Director - Family Taittinger" working with its sole agents in the UK; Hatch Mansfield.
The role will include consulting with all sectors of the wine industry, with a primary focus in the on trade, to help both trade and consumers fully connect with the brand, develop new opportunities for this prestigious house and ensure as many Champagne lovers as possible are acquainted with the Taittinger philosophy.
McKee remarked, "I am delighted to be working with a family owned house with such a rich history, world-wide reputation and legion of Champagne aficionados. I have been overwhelmed by the complimentary reactions from my many contacts within the drinks industry to both Taittinger and Hatch Mansfield. It's going to be a new challenge, but with such outstanding wines and backing of the great team in Hatch Mansfield, a challenge I am very much looking forward to."
McKee joins from Moet Hennessy, where as a Senior National Account Manager he was responsible for major national on trade groups and wholesale routes to market.
He added, "I am a great admirer of the light and elegant Chardonnay based wines of Champagne Taittinger and believe their range of cuvées offers an outstanding opportunity for a breadth of listings that few other houses can match. I know the family would only put their name to wines of commensurate quality and style."
Patrick McGrath, Managing Director, Hatch Mansfield commented, "Kevin will be a great asset to the Hatch Mansfield team and brings with him a wealth of experience which will help us strengthen our position in the UK on trade in particular."
McKee left college in 1984 with an Honours degree in Biochemistry but instead chose a career in the drinks industry working with Grolsch, Jim Beam brands and Seagrams before joining Ruinart in 2001. While with Ruinart he worked to grow the brand outside its London heartland and made great inroads with top luxury hotels and restaurants across the south of England. From here he moved to Moet Hennessy in 2006.