Top Kiwi producer, Villa Maria, is launching a Virtual Vineyard App - the first comprehensive regional vineyard app that allows you to virtually visit New Zealand's unique wine regions.
To celebrate the launch of the app, Villa Maria is running an on pack promotion with promotional stickers that will be applied to bottles of the Private Bin Sauvignon Blanc 2014. Customers will be given the chance to win a case of wine. Stocks will be hitting shelves within the next month. A QR code on the sticker will take customers to a webpage where they can download the app and enter the competition.
Sir George Fistonich, Founder of Villa Maria comments, "We are excited about sharing our fantastic vineyards direct with our customers. Being a leader in innovation our virtual vineyard is a great way for people to visit us without having to travel thousands of miles."
Using a combination of augmented reality, photography and videos, the app aims to educate and inform customers, allowing them to see firsthand where Villa Maria wines come from. The app includes 360 degree views of the vineyards and allows customers to watch additional harvest videos via hotspots.
Fiona Mottershaw, Villa Maria Brand Manager at Hatch Mansfield comments, 'We know that an increasing number of our customers are interested in the traceability of products and this app is a fantastic way for them to virtually visit the vineyards and learn more about the wine's origin. As the first of its kind, we hope it will help educate fans.'
The app can be downloaded via the ITunes and Google Play stores, free of charge, just search for Villa Maria virtual vineyard. Download Here http://www.villamaria.co.nz/app
Villa Maria Estate was founded by Sir George Fistonich in 1961 and is 100% New Zealand and family owned. Through Sir George's dedication to quality, which has remained unwavering, Villa Maria Estate has claimed the title of New Zealand's Most Awarded Winery for over thirty consecutive years.