Hatch Mansfield launches the new and improved Te Awa Collection ....
Hatch Mansfield is delighted to announce the launch of the Te Awa Collection brand in its hot-off-the-press 2015 catalogue. The Left Field range, which is part of the Collection, has been completely reimagined to incorporate new varietals and regions, and a highly original and eye-catching packaging redesign.
The range takes a whimsical approach to exploration, creativity and imagination. Produced by winemakers Richard Painter and Ant Mackenzie, it features new varietals such as Pinot Gris, Albarino and Malbec, while the Sauvignon Blanc is now sourced from Nelson instead of Hawkes Bay.
The new labels capture the quirky nature of the brand with stories of creatures, events and inventions. Featuring hand drawn images of different serendipitous creations such as the Flying Squidmill, the Squidcrab and the Flamingo Recluse, the labels also come with the scientific name and a description of how the mythical characters came to be. More details can be found on the video here.
Fiona Mottershaw, Left Field Brand Manager at Hatch Mansfield comments, “The Left Field brand is all about the unexpected, the weird and the wonderful, so it is only fitting that their labels convey this with originality and humour. These carefully made wines are a great addition to our portfolio and we are excited to introduce them to new potential stockists in the UK.”
The Left Field range explores areas outside the Te Awa Single Estate in Hawkes Bay, discovering sites, grapes and creatures beyond the boundaries known. The wines are available in the UK from RRP £13 to £17.20. Three Te Awa Single Estate wines (RRPs ranging from £17.75 - £19.40) which are also part of the Te Awa Collection are newly available too.