Leading New Zealand winery, Villa Maria, is launching its Villa Maria Private Bin Lighter range of lower alcohol wines in the UK. Consisting of three varietals - a Sauvignon Blanc, Pinot Grigio and a Rosé – each wine contains 25% less alcohol than the same varietal in the standard Private Bin range.
Fiona Mottershaw, Villa Maria Brand Manager at Hatch Mansfield comments, ‘An increasing number of consumers are looking for drink options to suit their healthier lifestyles. This range offers these lifestyle conscious consumers exactly that - a lighter alternative in terms of alcohol and calories but made without compromising on taste.’
The winemaking team at Villa Maria carefully select earlier ripening grapes and pick them before too much sugar develops. This results in wines that are naturally lower in alcohol but still contain plenty of flavour.
Initially targeting the UK Off-Trade with RRPs from £10.25, Villa Maria Private Bin Lighter wines will be available in the UK from April via sole UK Agent Hatch Mansfield, tel 01344 871800.
Villa Maria Estate was founded by Sir George Fistonich in 1961 and is 100% New Zealand and family owned. Villa Maria’s standard Private Bin range has been established for over 25 years.