For the second year Villa Maria has been named as the only NZ winery in a prestigious top 10 list of the most admired wine brands.
The Drinks International ‘World’s Most Admired Wine Brands’ is an annual list compiled by polling over 200 wine industry experts.
Included in the top 10 are some of the global wine industry’s big hitters that have been established for hundreds of years - in Chateau d’Yquems’ case – 400 years. For a relatively young winemaking nation like New Zealand, inclusion on this list is immensely powerful for New Zealand wine (exports now worth $1.54 billion) and the NZ export sector.
Editor of Drinks International Christian Davis commented on Villa Maria’s inclusion in the list: "The World's most Admired Wine Brands is all about asking key buyers, specifier and opinion formers which wine brands they most admire. We spread the net from multiple retailer and global travel retail buyers to wine writers, journalists, masters of wine and wine educators. That way we get a representative sample of brands from highly expensive iconic wines to commercial brands we see on supermarket shelves and airport shops around the world.
Villa Maria fits the bill perfectly. A brand virtually everyone admires, respects and, most importantly, drinks. A flag bearer for everything that is good about New Zealand. Well done to George Fistonich and all his team. Great man, great wines,” he said.
Villa Maria’s founder and CEO Sir George Fistonich is the quintessential Kiwi entrepreneur, forging a path for promotion of brand NZ in our key export markets through dogged determination and pioneering spirit. It’s this unrelenting passion and drive that allows New Zealand to compete and gain admiration on the world stage, this latest accolade is affirmation of this.
TOP 10 Most Admired Wine Brands for 2016 Drinks International
4. Casillero del Diablo
5. M. Chapoutier
8. Villa Maria
9. Chateau d’Yquem
10. Tio Pepe