Patrick joined Victoria Wine as a Management Trainee in 1983. He spent his first 6 months in shops and then joined the buying department. Over a period of 5 years he purchased a range of beers, wines and spirits. In 1988 Patrick joined Grants of St James's as Marketing Manager for the old HMA responsible for all brands. In 1991 he joined Mentzendorff as Marketing Controller and then Director for Bollinger Champagne. Patrick joined the new HMA team in 1994 as MD. He passed the MW exam in 1993 after 5 attempts!!