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Louis Jadot unveils Bourgogne Côte d’Or Rouge with Central Saint Martins label artwork: ‘A Tale of Terroir’

Maison Louis Jadot has launched a new wine, Bourgogne Côte d’Or Rouge, with a label designed by students at London’s famous art and design college, Central Saint Martins.

The original piece of label artwork, ‘A tale of terroir,’ captures the essence of Louis Jadot Bourgogne Côte d’Or Rouge with a design highlighting the three elements that make this wine so special: the soils, the landscape and the Climats of the Côte d’Or.  The new wine is produced from vineyard plots bordering the prestigious villages of the Côte d’Or between Marsannay to the north and Maranges to the south.

Last year, following a collaborative project with world-class art and design college Central Saint Martins, students Alice Lengereau and Joel Davies presented their winning label design to Pierre-Henry Gagey, Président of Maison Louis Jadot, whilst on a prize trip to Beaune, Burgundy.

Katarina Luciakova, Brand Manager at Hatch Mansfield, comments: “This new wine from Louis Jadot is quite literally a work of art.  In over 160 years of Louis Jadot’s history, there have been only a few different labels, so this is a significant moment for the brand.  This artwork demonstrates the imagination and creativity of the young graphic designers at Central Saint Martins, whilst it also resonates with Louis Jadot’s devoted wine fans.  Louis Jadot’s Président, Pierre-Henry Gagey, has been delighted to bring this wonderful work of art, ‘A Tale of Terroir,’ to the shelves of independents in the UK and around the world.”

Tasting note:  Deep in colour, the nose reveals lovely aromas of cherries and dark berries. Maturation in oak has added subtle hints of spice and toast. The tannins are fine-grained and elegant, and the finish is delightfully juicy.