Viña Errazuriz has unveiled a renewed look for the Errazuriz Max Reserva and Errazuriz Estate range which will arrive on shelf in the UK from September.
Viña Errazuriz is one of the most recognised and admired Chilean wineries and this revitalised branding reflects its premium positioning in the global wine scene. The new logo and clean modern look help to give the bottles a more instantly recognisable identity, while also providing a clear link across the two ranges with the use of the Errazuriz brand name at the top of the labels, along with the family ‘Casona’ image.
The refreshed label design remains classic, in keeping with the brand, but looks to the future with a modern new logo that clearly highlights Errazuriz’s winery which was established in the 1870s.
The updated look will be communicated and supported by POS that carries the motto, “Times change, quality remains”.