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On a sustainable mission: Hatch Mansfield launches Wild Steps wines in cans at LWF

Hatch Mansfield launches the brand new Wild Steps wines at the London Wine Fair 2022.  This range of sustainably sourced, organic wines is packaged in a convenient 250ml can format and gives back to charities with shared commitments to environmental and social responsibilities. 

This collection of three wines is produced by selected partners who share the Wild Steps values of commitment to sustainability, social responsibility, ethical principles and premium standards.  The initial Wild Steps launch range has been sourced from Argentina and will be constantly evolving with new additions expected – from well-known wine regions and classic varietals to newer discoveries from off the beaten track.

Based on the philosophy that vineyards need to flourish healthily if they are to have a sustainable future, Wild Steps wines are made with 100% organic grapes and grown on certified vineyards that respect the environment and focus on sustainable agriculture.  The three wines launching this month are also suitable for vegans.

Targeting the 25-39-year-old Millennial and Gen Z audiences, Wild Steps is aimed towards very frequent and higher spending consumers.  These younger, adventurous wine drinkers seek to further their wine knowledge** and frequently engage with spirits, cocktails and the craft beer scene.

Alexander McNair, Brand Manager for Wild Steps, comments: “In launching Wild Steps, we’re on a mission to unearth exciting, premium wines with a lighter footprint – particularly targeted to younger and more confident wine drinkers. 

“In launching Wild Steps, we’re on a mission
to unearth exciting, premium wines with
a lighter footprint”

“Wild Steps reflects our belief in respecting the land, which means working in harmony with nature to encourage biodiversity.  The range will reflect this appreciation for climate, vineyards and grapes – the three natural elements in all their precious, kaleidoscopic, untamed glory that combine to produce the very best wines.”

Packaged in a convenient 250ml can format*, the wines can be enjoyed on the go, at parties, summer barbecues and picnics or simply in a glass at home.  The cans will retail at £3.99 each and the launch range comprises:

  • Wild Steps Organic Chardonnay 2021, Mendoza Argentina
  • Wild Steps Organic Malbec Rosé 2021, Mendoza Argentina
  • Wild Steps Organic Malbec 2021, Mendoza Argentina

Hatch Mansfield are passionate about protecting nature, encouraging biodiversity and supporting local communities.  Reflecting this ethos, for every can sold, Wild Steps is contributing 10% of  profits to charities that share similar environmental and social commitments.  The charity partners are the British Beekeepers Association and The Woodland Trust Consumers will be able to select which charity partner they would like to support via a QR code on the back label of the can.

Hatch Mansfield were delighted to work with the brand development and marketing consultancy, Anew and award-winning design studio, Studio Parr on this project.

The Hatch Mansfield team will be unveiling Wild Steps on Stand D40 at the London Wine Fair. The two initial stockists are Tannin & Oak and Amps Wine Merchants.  The Malbec is now in stock and the white and rosé will be available from July.

Instagram @wildstepswine

*The can market has grown 40% in the past year alone and is now worth almost £4 million (Nielsen 2021)
** Wine Intelligence UK Wine Portraits